We buy with our eyes. We need to see a product before we buy it. Therefore, proper product presentation is the most powerful tool that should be used when promoting your products. This means that the more visual information a potential customer has, the more inclined they are to buy. This is where 3D product visualization comes to the rescue.
According to a study conducted by Shopify on online consumer preferences, only 0.52% of customers are content with a single product photo when making a purchase decision. One in three customers (33.16%) want to view multiple images when making a purchasing decision, and more than half of consumers (58.03%) prefer the number of images that allows them to closely examine a product and view it from all sides.
Therefore, in a dynamic and highly competitive market, presenting one’s own product in front of others translates into an earlier launch of a promotional campaign and better sales results. Computer-generated imagery (CGI) makes it possible to present a product even before it is physically created. More importantly, the use of 3D visualization also allows you to make modifications (change of color, texture, labeling, etc.) to a new product before it is released into the market and gather feedback on new developments from potential customers.
Philips energy-saving bulbs
Lighting
In the case of visualization on uniform backgrounds (so-called whitespace rendering), a custom-generated 3D model is placed on a plain white (or other colored) background. This makes it possible to produce varied images from every possible angle and perspective. In addition, the presentation of the product is accompanied by appropriately selected lighting and aesthetically pleasing, soft, blurred shadows, giving the whole photo-realism.
Sunnglasses CHPO
Accessories/Lifestyle
At the request of the client, the product can be presented in a more complex environment, which includes any created elements to strengthen its exposure (such as packaging, displays, stands, platforms, etc.).
Therefore, in order to strengthen the message and distinguish the product from the competition, we offer the possibility of presenting products in any prepared environment.
Naviforce watch
Accessories/Lifestyle
When creating product visualizations, we pay a lot of attention to detail, making sure they are properly exposed in the final images by skillfully setting up the camera, lighting the scene and selecting an adequate background.
This is especially important when presenting luxury and premium products to the client.
