Visual identities
We make visual identities within the framework of detailed corporate identity systems, which are fully responsible for creating the image of your company or brand.
Corporate identity is an essential system of all visual elements responsible for the perception and communication of a brand. Therefore, the corporate identity system is one of the overriding elements of branding. In short, corporate identity is formed by such elements as: graphic signs (logo, logotype, signet), company typography (selected typefaces), color palette (primary and complementary colors of the brand), templates of corporate materials (envelopes, documents, business cards), company stock and gadgets, templates of advertising materials (style lines of catalogs and brochures), corporate fleet signage, corporate apparel, external visual information (signs, billboards, flags, banners, roll-ups), point-of-sale decor and the way products are labeled.
The design and application of all the above-mentioned elements form the book of a brand’s visual identity system.
Rama de Olivo
Food industry
Corporate identity system including the development of selected corporate identity elements for an entity in the food industry. As part of the project, a logotype and signet were developed, typography and color palette were selected, accidens and templates for corporate materials were developed, and trademarks and a style line for marking selected products were defined.
